Our Mission
The Motocross University is dedicated to helping everyone from the athlete to the enthusiast reach their full potential. Our program is designed to emphasize the importance of fundamentals, master the mind, reach beyond the comfort zone, and foster the competitiveness of racing when it's time. We understand that every person is unique, and brings different needs and goals, so this is not a one size fits all program. Everything about MXU is custom-fit, and tailored to help everyone reach the outcome of being the best version of themselves.
A Message From James of MXU
To say that the term unconventional describes my path in Motocross would be accurate. I started riding at the age of 13, and was obviously pretty terrible, but I just enjoyed being on two wheels. My father and I would go to a local track once a week on Sundays to ride together. It was not much of a program to develop. Regardless, every time I got on the bike I was at my happiest.
At thirteen years old, I entered my first race, and seven years later, I earned an AMA pro racing license. Those seven years didn’t come easy. I stayed in public school, played other sports, earned a business degree from the Community College of Rhode Island, and stayed in the Northeast year-round — riding when and where I could. I was developing a fair amount of speed, but I learned through experience that practicing and racing without structure can only take you so far.
Things began to shift when I started spending winters at training facilities. Surrounded by faster riders, and under the guidance of coaches who expected more of me than I did of myself, I realized something vital: environment shapes performance. That lesson, reinforced the truth that being pushed outside your comfort zone is where growth lives.
As I took on the role of a traveling coach, working with large groups of riders multiple times a week, I came to fully appreciate the power of mastering the fundamentals. It’s easy to overlook the basics when chasing speed — but true development comes from building a solid foundation. That’s when I started to reinvent myself as a rider, not just through physical training, but through a mental reset — a commitment to the process.
I don’t have a resume jam-packed with wins, but what I do have is grit. I’ve lived through the frustration, injuries, and doubt — and I’ve chosen not to let those things define me. I understand what it means to keep going when no one’s watching. My mission as a coach is clear: to help athletes unlock their potential by building belief, mastering fundamentals, reaching outside of their zone, and trusting in a proven process.
At the end of the day, greatness isn’t reserved for the chosen few. It’s earned by those who are willing to show up, stay the course, and embrace the uncomfortable moments that ultimately shape champions. That’s what I teach, and try to live daily.